LEAWOOD, Kan. – AMC Theatres (NYSE:AMC), a major player in the global cinema industry, has expanded the distribution of its retail popcorn products, now offering them at Publix, Kroger (NYSE:), and online via Amazon.com (NASDAQ:). This move significantly increases the availability of AMC’s popular grocery popcorn line, which includes ready-to-eat and microwave varieties, following its initial launch at Walmart (NYSE:).
Customers shopping at Publix can now find AMC Theatres Microwave Popcorn in flavors such as Classic Butter, Extra Butter, and Lightly Salted. Meanwhile, Kroger will start stocking AMC Theatres Ready-To-Eat Popcorn in mid-March, featuring similar flavors. Online shoppers can also purchase these popcorn varieties in 6-pack cases, either as a mix or in individual flavors, directly from Amazon.com.
The decision to widen the distribution channels comes in response to growing consumer demand for the taste of movie theatre popcorn at home. AMC’s expansion into Publix and Kroger more than doubles the number of retail outlets where its popcorn is available, a significant increase from its previous exclusive availability at Walmart.
Ellen Copaken, SVP of Marketing at AMC, expressed excitement about the expansion. She highlighted the positive consumer response as a driving force behind the company’s decision to make its popcorn more accessible. AMC’s goal is to continue partnering with prominent retailers to satisfy consumer cravings for their popcorn year-round.
AMC Theatres operates around 900 theaters with approximately 10,000 screens worldwide. The company is known for enhancing the cinema experience through various initiatives including luxury seating, diverse food and beverage options, and a range of content from blockbuster movies to independent films. The expansion of its retail popcorn is part of AMC’s broader strategy to connect with consumers beyond the movie theatre setting.
This move is based on a press release statement from AMC Entertainment (NYSE:) Holdings, Inc.
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