© Reuters.
WYOMISSING, Pa. – ESPN BET, the sportsbook of ESPN, has officially launched in North Carolina, coinciding with the opening of the state’s legal sports betting market. Operated by PENN Entertainment (NASDAQ: PENN), the platform is now accessible in 18 states, offering a variety of betting options across global sports and leagues.
To mark the occasion, ESPN BET is hosting a celebration event on Friday at Rally in Charlotte, featuring ESPN personality Stephen A. Smith. The event promises complimentary refreshments, music, and activities, alongside the excitement of March college basketball.
Jay Snowden, CEO and President of PENN Entertainment, expressed enthusiasm for the launch, which is the first to occur under their partnership with ESPN. He acknowledged the efforts of the North Carolina State Lottery Commission and other stakeholders in establishing the legal market.
Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, highlighted the significance of the launch for North Carolina fans, noting the expansion of their services since the inaugural launch in November.
PENN has secured market access in North Carolina through a partnership with Quail Hollow Club, a renowned private golf club in Charlotte. ESPN BET is also the exclusive official betting operator for the Wells Fargo Championship, a PGA TOUR event hosted at Quail Hollow Club in May.
This news is based on a press release statement from PENN Entertainment.
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